Véronique Vienne

The Self-Taught Design Critic. [...]

Véronique Vienne was a magazine art director in the USA when she began to write to better analyze and understand the work of the graphic designers, illustrators and photographers who collaborated with her.

Today she writes books and conducts workshops on design criticism as a creative tool.


Voir, regarder, apprécier : tout un programme. [...]

Véronique Vienne a été directrice artistique aux USA avant de commencer a écrire pour mieux comprendre ce que faisaient les graphistes, illustrateurs et photographes avec qui elle collaborait.

Aujourd’hui elle écrit des livres et anime des sessions de travail sur la critique du design graphique comme outil de création.

The Education of An Art Director

Edited with Steven Heller, published by Allworth Press (2006)

Becoming an art director does not require years of art director school, even if one existed. It does, however, demand a smattering of many competencies derived from varied educational and work experiences. Certain art directors are better at photography or illustration, while others are more adept with motion graphics or three-dimensional space, but overall, to be a good art director one must know how to delegate, collaborate, motivate, and, whenever necessary, step out of the way.

This anthology offers inspiration for teaching and discussing art direction in a classroom and beyond. Featuring essays and interviews from more than thirty teachers, professionals and leaders in the field, it provides an in-depth view of the various approaches to art direction, its relationship to business, and its often glamorous history.