Véronique Vienne

The Self-Taught Design Critic. [...]

Véronique Vienne was a magazine art director in the USA when she began to write to better analyze and understand the work of the graphic designers, illustrators and photographers who collaborated with her.

Today she writes books and conducts workshops on design criticism as a creative tool.

Voir, regarder, apprécier : tout un programme. [...]

Véronique Vienne a été directrice artistique aux USA avant de commencer a écrire pour mieux comprendre ce que faisaient les graphistes, illustrateurs et photographes avec qui elle collaborait.

Aujourd’hui elle écrit des livres et anime des sessions de travail sur la critique du design graphique comme outil de création.

The Politics of Boredom

A campaign against privatizing of public space

Most advertising messages propose ways to fight boredom, even though their very ubiquity and relentlessness is the reason consumers often feel alienated. As Guy Debord, author of “The Society of the Spectacle” pointed out, the more entertained we are, the less we feel alive.

Véronique Vienne has developed a number of subjects for discussion, from one-hour presentations to eight-hour seminars, on broad themes related to communication arts. She focuses on the cultural, political, and ideological issues that have shaped the history of graphic design.

1/5 - Ordinary life is now experienced in the shadow of an endless spectacle

2/5 - According to industry research, moving billboards are the most effective

3/5 - Visual overstimulation breeds mental passivity

4/5 - More and more municipalities sell their public space to advertisers

5/5 - Urban guerrila artists use billboards as their canvas