Becoming a Graphic and Digital Designer
A Guide to Careers in Design
Building on the past success of Becoming A Graphic Designer, this new book shows readers that the field once known as “graphic design” is much richer and much more inviting.
Print design is but a portion of what this is all about. Topics include data visualization, web design, branding, digital publishing, information architecture, wireframe design, strategic user experience, motion graphics, and more: in the digital age, becoming a designer incorporates entrepreneurship, keeping up, and networking as well. Education is changing too — an entire section is dedicated to this subject matter.
The field is going through a complete reconversion. But our philosophy is that, wherever you want to go, graphic design will get you there. It is still the discipline that opens doors to future practices.
Interviews with more than 80 designers insure that this book reflects the real world. Contributors talk about their work, their understanding of how the design profession is evolving, how they got where they are, and what advice they would give beginners.
This illustrated guide is an introduction to a profession that is redefining not only the way we communicate with each other, but also the way we transmit the cultural values that transcend technical imperatives.
1/12- A guide with over 80 interviews of leading European and American designers.
2/12- One of the 19 chapters of the fifth edition of this best-selling guide.
3/12- The work of H5 includes video clips, installations, and the short animation "Logorama".
4/12- Erik Adigard from M-A-D created arresting illustrations for Wired magazine in the 1990s.
5/12- The typography of Pierre di Scuillo lends itself to outdoors installations.
6/12- Interactive installations by 2Roqs transform sound and text into moving images.
7/12- Sharon Werner designs packaging and authors children books with the same verve.
8/12- "Art Book Magazine" is an app that publishes original books by contemporary artists.
9/12- Susanna Shannon turns typography into a dynamic medium.
10/12- A poster for the Lyon Dance Biennale from Les graphiquants.
11/12- A poster announcing a conference by Mark Webster, founder of Free Art Bureau.
12/12- A page from the "Mouth" website by art director Nancy Cohen.