Véronique Vienne


The Self-Taught Design Critic. [...]

Véronique Vienne was a magazine art director in the USA when she began to write to better analyze and understand the work of the graphic designers, illustrators and photographers who collaborated with her.

Today she writes books and conducts workshops on design criticism as a creative tool.

 

Voir, regarder, apprécier : tout un programme. [...]

Véronique Vienne a été directrice artistique aux USA avant de commencer a écrire pour mieux comprendre ce que faisaient les graphistes, illustrateurs et photographes avec qui elle collaborait.

Aujourd’hui elle écrit des livres et anime des sessions de travail sur la critique du design graphique comme outil de création.


Art Direction Explained, At Last!

With Steven Heller, published by Laurence King (2009)


What do art directors do, exactly? No one, until now, has offered a satisfying answer to this vexing question. Now, finally, Véronique Vienne and Steven Heller have written a highly informative and entertaining book, providing insight into what art direction is, and how to practice it as a profession.

Art Direction Explained, At Last! tackles the wide range of roles and environments in which art directors operate, including magazines, newspapers, advertising, corporate identity, museums, and publishing, to name a few. It looks at what to do and what not to do to become a successful art director, and how to stay creative while managing the many responsibilities and deadlines that come with the job.

Revealing case studies explore examples of unusual and innovative techniques while pre-eminent art directors art direct themselves, resulting in an impressive and often very funny collection of diverse perspectives and approaches.

Conceived as an “activity” book, full of short chapters, amusing tests and handy tips, this illustrated manual is both inspirational and educational.


1/9 - Art Direction Explained, at Last! - Laurence King 2009

1/9 - Art Direction Explained, at Last! - Laurence King 2009

2/9  -  Thoughts from Sydney, by Vince Frost

2/9 - Thoughts from Sydney, by Vince Frost

3/9   - Contemporary art direction, by Sylvia Tournerie and Gilles Poplin

3/9 - Contemporary art direction, by Sylvia Tournerie and Gilles Poplin

4/9  -  Art direction goes digital, by Khoi Vinh

4/9 - Art direction goes digital, by Khoi Vinh

5/9  -  Art directing myself, by Ross MacDonald

5/9 - Art directing myself, by Ross MacDonald

6/9 - Lloyd Ziff's black-and-white travel photography

6/9 - Lloyd Ziff's black-and-white travel photography

7/9 - A remake of Louis Malle's iconic film, My Dinner with André

7/9 - A remake of Louis Malle's iconic film, "My Dinner with André"

8/9 - A fictitious conversation between Pierre Bernard and Pascal Grégoire

8/9 - A fictitious conversation between Pierre Bernard and Pascal Grégoire

9/9 - Take the art director test

9/9 - Take the art director test